Speakers
Penni Anderson
Penni Anderson is a Partner Services Account Manager for the Partner Advantage Plan for Microsoft Dynamics™. Penni works closely with 25 strategic partners to help oversee their support relationship and act as a trusted advisor to their services business. Penni has been with Microsoft (formerly Great Plains) since 1998 holding various roles in technical support, customer relations, and partner services. Penni has worked with the Partner Advantage Plan since its inception and has been instrumental in creating a number of key proactive partner enablement activities that are major benefits in the plan today.
Microsoft Corporation
psafrans@microsoft.com
John Bergman
Michael Brown
Jesse Byam
Jesse Byam is the Co owner/Branch Manager of Etelligent Solutions Inc, one of Western Canada’s most prestigious Microsoft Partners and VARS. He has amassed over 20 years of selling experience in various industries, supported by his Bachelor of Commerce in Marketing. The last 8 years have been in support, custom development, and the sale of Microsoft Dynamics GP to end users with a concentration on knowledge, communication and value. He also is committed to continued learning, earning himself the Microsoft Certifications of MS Sales Professional and MS Marketing Professional. His ability to sell with confidence, thoroughly research projects, understand complex tasks, and communicate effectively is a driving force to his success with customers, with coworkers, and ISVs.
Etelligent Solutions Inc.
JByam@esicanada.com
Anya Ciecierski
Anya Ciecierski has worked in sales and marketing in the Dynamics channel for 11 years, and is currently the Marketing Manager at CAL Business Solutions, a Connecticut based Microsoft Dynamics GP Partner. Anya enjoys developing simple marketing campaigns that generate the most leads for the lowest possible cost and then patiently nurturing those leads into sales. This year those strategies helped her company see a 263% increase in customer adds. Anya is also passionate about sharing ideas and learning from other partners within the channel. She leads the BBC Marketing Group, a group of non-competing marketing managers that meet regularly. And recently is the founder of www.erpsoftwareblog.com and www.crmsoftwareblog.com, group blog projects for Microsoft Dynamics partners.
Anya Ciecierski
anyac@calszone.com
Jennifer Culbertson
Jennifer Culbertson has more than 18 years of product and services marketing experience in the technology and professional services industries. She’s the principal and lead consultant of Looking Glass Marketing which is an award-winning marketing services company serving channel partners throughout North America. She has spent most of her career working for and consulting with leading VARs and ISVs helping them grow their businesses through innovative and results-driven marketing campaigns and business development programs. Jennifer’s strategic vision for marketing coupled with her Microsoft channel expertise, and hands-on approach, has helped many companies successfully grow their businesses and get to next level. Active within the Microsoft community, she’s a past speaker at The Partner Event, active contributor to The Partner Channel magazine and hosts an informational marketing blog on the Microsoft Dynamics Community at https://community.dynamics.com/blogs/lookingglassmarketing/default.aspx.
Looking Glass Marketing, Inc.
www.lookingglassmarketing.com
Bethany Foyt
Diane Gasal
Michelle Glennie
With over eight years of experience in the Microsoft Dynamics GP channel, Michelle Glennie gained experience in business development, operations, marketing and human resource management. Having developed a broad knowledge of partners, ISV’s and Microsoft, Michelle’s expertise includes program and project management of marketing campaigns, marketing planning and execution, customer relations and trade show management. Michelle earned the 2007 Microsoft Distinction in Marketing Award while at Maximum Data, the first ISV organization to win this award.
The Partner Marketing Group
michelle@thepartnermarketinggroup.com
Roy Jacobsen
John Kazanow
John Lindquist
Adrianne Machina
Adrianne Machina is the Chief Velocity Officer of Tornado Marketing, Inc. and an Authorized Duct Tape Marketing Coach. Adrianne has spent over 15 years helping small businesses systematically grow their businesses through effective marketing programs and persuasive messaging. Having worked in both the EMC and Microsoft Dynamics channels, Adrianne provides valuable insight into how to market complex solutions. Audiences appreciate her practical advice and business value-driven approach. Armed with Adrianne’s advice, you’ll differentiate from your competitors; consistently draw in your best prospects and close more deals.
Tornado Marketing, Inc.
amachina@tornadomktg.com
Pam McGee
Pam McGee has been consulting and speaking publicly for over 15 years. She has delivered speeches in over 22 countries with audiences ranging in size from 10 people to 100’s. Through her engaging and authentic discussions, she challenges her audiences to explore their own thought processes and has been described by many as dynamic and original. Pam is a Business Consultant and Principal of pMcGee & Company. pMcGee & Company helps agencies and businesses with strategic planning, change management, leadership development and creating innovative environments.
McGee & Company
mcgeepa@mnstate.edu
Ryan McMichael
Bonnie Robertson
Bonnie Robertson has more than 18 years of experience in management and business consulting, working with organizations of various sizes and industry focus to assist with management, leadership and organizational strategy and development, change management and integrations. Bonnie founded The Robertson Company in 2004 for research and further development of entrepreneurs and their business success. Prior to that, she was the director of Strategic Partner Relations for Microsoft Business Solutions, Vice President of Organizational and Channel Development for Great Plains Software and CEO and founder of the management consulting firm Maldan Management Company and the Women’s Business Institute.
The Robertson Company
bonnie@bonnierobertson.com
Mark Rockwell
Mark Rockwell is an owner and President of Rockton Software, and the owner and CEO of ISV Central. His favorite flavor of yogurt is cherry, and his home used to be in Sandpoint, Idaho but is currently in an RV on a local interstate perhaps near you. An avid lover of personal responsibility and making conscious choices in life, Mark wishes someday to write a book or invent something at least as useful as a paper clip.
Rockton Software
markr@rocktonsoftware.com
Linda Rose
Joe Rotella
Joe Rotella is CTO at Delphia Consulting where his team helps clients define, design and build an exceptional Web presence. According to Bob Scott, he’s “…something of a one-man think tank, has been doing more innovative things with the internet than anyone I’ve met yet.” When he’s not working, geocaching, speaking, or riding his Vespa scooter he’s busy tweeting or posting to his blog, www.JoeRotellaSays.com.
Delphia Consulting
jrotella@delphiaconsulting.com
Mitch Ruud
As a Director for Microsoft Business Solutions, Mitch Ruud is responsible for developing Dynamic’s worldwide recruitment strategy for Independent Software Vendors, (ISVs), and working with the main subsidiaries and regional management to execute delivery. Ruud has spent most of his career in the computer industry, predominantly focused on applying new and emerging technologies to business problems. Ruud joined Microsoft Business Solutions (via Great Plains Software Inc.) in 1987. He has held a number of positions, including director of corporate strategy, manager of electronic commerce and Internet product manager. In his most recent positions before becoming the Director of Dynamics ISV Strategy, Ruud worked for two different Dynamics ISVs developing automotive retail solutions on Microsoft Dynamics AX and Microsoft Dynamics NAV.
Microsoft Corporation
mitch.ruud@microsoft.com
Amy Spencer
Amy Spencer is an award-winning marketing veteran with 18+ years of experience in the technology and professional services industries. More than 8 years of her career has been dedicated to driving marketing and business growth for 2 of the most successful partners in the Microsoft Dynamics channel. With an unusual blend of strategic thinking and talent for hands-on execution, Amy has helped companies boost lead generation by 75% and increase sales by 39%. She is passionate about aligning marketing with sales to make a real business impact, driving measureable results, and sharing her knowledge.
The Partner Marketing Group
amy@thepartnermarketinggroup.com
Robin Stahl
Robin Stahl is a Partner Services Account Manager for the Partner Advantage Plan for Microsoft Dynamics™. Robin works closely with 21 strategic partners to help oversee their support relationship and act as a trusted advisor to their services business. Robin has been with Microsoft (formerly Great Plains) since 1999 holding various roles in technical support, services sales, and partner services. Robin joined the Partner Advantage team in 2007.
Microsoft Corporation
rstahl@microsoft.com
Cheryl Strege
Sixteen years of experience with Great Plains and Microsoft in Partner-facing marketing roles lends itself perfectly to strategizing with Partners on their marketing challenges. President of The Partner Marketing Group, Cheryl Strege has worked closely with Microsoft, Partners and ISVs as a consultant for 4+ years to deliver lead generation programs for new customer adds, programs to build channel distribution and more. As one of only 12 vendors named as Partner Marketing Advisors for Microsoft worldwide, she understands the challenges partners face and can deliver marketing programs and campaigns to maximize marketing effectiveness.
The Partner Marketing Group
cheryl@thepartnermarketinggroup.com
Judy Van Der Linden
Judy Van Der Linden is the Marketing Manager at InterDyn Artis, a Microsoft Gold Certified Partner for Microsoft Dynamics. Working in the Microsoft Dynamics world for the past 13 years, Judy has realized that her marketing passion is in adding new clients by creating and executing creative marketing campaigns. In recognition of her outstanding marketing campaign execution and results, Judy has been the recipient of the Microsoft Distinction in Marketing Award for three years. Judy is looked upon by her peers in the Microsoft Dynamics Partner Channel as a leader by sharing her marketing knowledge and expertise of comprehensive marketing strategies and reporting.
Interdyn Artis
Judy.VanDerLinden@interdynartis.com
Richard Whaley
Richard L. Whaley has been in the IT industry for 40 years. During that time he has participated in projects that created accounting and word processing software from scratch, designed custom software, sold packaged software, participated in and directed over 200 implementations, and represented a variety of software products.
Today he is a Microsoft Dynamics GP consultant and writes and publishes books on Microsoft Dynamics GP.
Accolade Publications
rwhaley@accoladepublications.com